Hanneli Mustaparta

Today, while I was on the quest to find the next fashion trendsetter for my weekly section, I suddenly decided it was time for a drop-dead gorgeous Nordic girl, probably the most beautiful women you would ever see on my blog. A while back, when I came across her blog, my heart stopped beating: it was for sure the most stunning girl I have ever seen. Moreover, her style was so effortless chic, sort of high-fashion-meets-high-street that I got immediately caught in the toils. But who is actually this person I have been so taken up with? Well, her name is Hanneli Mustaparta, born and bread in Baerum (a suburb of Oslo), Norway. The 27-years-old brunette began her career as a model at the age of 17, when she was discovered by fashion photographer Per Heimly. Ten years later, she became a VJ for MTV Norway and also, out of a need for an artistic platform, created a website that allowed her to bring her unique personal style and insider perspective to her readers almost every day. That’s when hanneli.com came into existence, a blog that quickly became one of the most popular fashion sites and was deemed as one of the “9 Most Influential Blogs” in US Vogue 2010 “Power Issue”. Further more, soon after launching her blog, miss Mustaparta became a regular contributor for Vogue.com and a well-known photographer and street style blogger, therefor she was crowded, a few months ago, as “The New Sartorialist” (Scott Schuman’s blog, thesartorialist.com, is considered to be the most successful street style blog in the world) by the american BlackBook Magazine.

But where did her passion for photography come from?

“Having modeled has definitely given me an insight to photography -not the technical part, as when I was working I couldn’t really spend time asking photographers all the questions I had, but more on the relation and communication with the object and the way I use my eye. What appeals to me about photography is that I can form something from my own point of view, versus modeling where you are in a setting to help others form their idea. It was amazing to be a part of, but it’s also lot of fun taking the opposite role…An outfit is only there for one day. It’s going to disappear. The next day it will be something different, I’m documenting and stopping time a little bit for other people to see”, Hanneli stated for blackbookmag.com.

But there is more about this Norwegian model-turned-blogger that seems to have caught everyone’s attention, as she is in front of the camera as often as she’s behind it. Over the last few years, she managed to quickly become a street style darling, the girl that every fashion blogger would kill to take a picture of. An all this on account of her stunning style. Her secret? She doesn’t appear to take herself too seriously and tends to have fun with her style, never taking those trendy, fashion-loving looks to silly extremes. Thus, she managed to develop a style of her own, trying to stay away from black and gray, because they tend to wash out her winter-pale complexion and often coming down on the right side of the fence, that would be colors and pastels. She has often been seen showing off fabulous fun heels, nautical stripes, denim, laid-back blouses, mustard shirts, camel coats, white lace dresses, burgundy and navy mixed together, crochet shorts, silky tops, oversized sweaters, wide leg trousers, loose t-shirts, mini pleated skirts, vintage dresses in vibrant colors with sleeves that have just the right amount of frill. She loves combining colors and textures and mixing feminine and masculine items.

This being said, you probably ask yourself where does she gets her style inspiration from. As an answer to that, last year, Hanneli shared some quick thoughts on fashion with blog.polyvore.com: “There is inspiration everywhere and I never know when I subconsciously pick it up, whether it’s people I shoot for my blog, old movies, fashion week, or vintage stores. I like finding vintage pieces and work them into my current wardrobe”. On the same subject, she stated for glamour.com and blackbookmag.com: “Wearing one designer doesn’t automatically create style. When you can pull off wearing a $4 eBay find with something that costs $600, you look awesome”. “Some people think the more accessories on an outfit the better, but real style is so far from that. It’s all about being confident and knowing how to choose good things for the proportions of your body.”

Well, what else can I say? Her style seems to be so simple and elegant, showing off flawless outfits, many of us can probably relate to. I deeply recommend you to check out her blog if you want to catch a glimpse of her unique style: http://www.hanneli.com/.

Astazi, in timp ce ma gandeam despre cine voi mai scrie saptamana asta in cadrul rubricii “Fashion Trendsetters” , am luat deodata hotararea sa va povestesc despre o tanara superba care vine tocmai din nordul indepartat al Europei, probabil cea mai frumoasa femeie care va aparea vreodata pe acest blog. Tin minte perfect ziua in care, din pura intamplare, am dat peste blogul sau si nu mica mi-a fost uimirea. Ma aflam fata in fata cu cea mai frumoasa fata pe care o vazusem pana atunci. Mai mult decat atat, stilul sau era unul atat de sic, obtinut parca fara pic de efort, un fel de amestec intre brandurile exclusiviste si cele de masa, incat m-a fermecat pe nepusa masa. Dar cine este de fapt aceasta persoana la adresa careia am numai cuvinte de lauda? Ei bine, numele sau este Hanneli Mustaparta, s-a nascut si crescut in Baerum (o suburbie a orasului Oslo), Norvegia. Aceasta bruneta de numai 27 de ani si-a inceput cariera ca model la frageda varsta de 17 ani, cand a fost descoperita de Per Heimly, fotograf de moda. Zece ani mai tarziu a devenit VJ la MTV Norvegia si deasemenea, din nevoia de a detine o platforma artistica, a creat un site care i-a oferit ulterior sansa sa impartaseasca, aproape in fiecare zi, cititorilor sai stilul sau unic si diferite aspecte ale industriei modei. Astfel “Hanneli.com” a luat nastere, un blog care a devenit in scurt timp unul dintre cele mai accesate site-uri de moda si a fost clasat in randul primelor “9 Cele Mai Influente Bloguri” din lume in cadrul rubricii “Power Issue” a Vogue-ului american in 2010. Mai mult decat atat, la putin timp dupa lansarea blogului, domnisoara Mustaparta a devenit colaborator permanent pentru editia online a Vogue-ului american precum si un bine-cunoscut fotograf si bloger de street style, astfel incat, dupa numai cateva luni, a fost numita de catre revista americana BlockBook “The New Sartorialist” (facandu-se referire la blogul lui Scott Shuman, thesartorialist.com, considerat a fi cel mai de succes site de street style din lume).

Dar cum s-a dezvoltat marea ei pasiune pentru fotografie?

“Statutul meu de model m-a ajutat foarte mult sa inteleg arta fotografiei- nu ma refer aici la partea tehnica, deoarece in timpul sedintelor foto nu aveam timp sa-i adresez fotografului toate intrebarile care imi treceau prin minte, ci la felul in care persoana fotografiata relationeaza si comunica cu aparatul de fotografiat. Ceea ce ma atrage cel mai mult la fotografie este faptul ca pot crea ceva din punctul meu de vedere, spre deosebire de perioada in care eram model si trebuia sa-i ajut pe altii sa-si creeze propriile idei. Perioada in care am fost in fata aparatului de fotografiat a fost extraordinara, dar si aceasta perioada, in care ma afla in spatele sau, e cel putin la fel de frumoasa….O tinuta poate fi vazuta o singura data, dupa care dispare. A doua zi persoana respectiva va imbraca altceva. Ma documentez si incerc (prin intermediul fotografiei) sa opresc timpul in loc astfel incat si alti oameni sa poata vedea ceea ce eu am surprins”, a declarat Hanneli pentru blackbookmag.com.

Insa, aceasta norvegiana transformata din model in bloger, mai detine inca un as in maneca pe care-l foloseste pentru a atrage atentia tuturor, reusind astfel sa se lase fotografiata cel putin la fel de des precum ii fotografiaza ea pe ceilalti. In ultimii ani a reusit rapid sa devina unul dintre personajele preferate ale blogerilor de street style, acestia fiind in stare de orice pentru a obtine o fotografie cu ea iar acest lucru se datoreaza in mare parte stilului sau extraordinar. Secretul sau? Se pare ca domnisoara Hanneli stie sa se joaca cu propriul stil si nu tinde sa se ia prea in serios sau sa duca la extrem dragostea sa pentru moda. Astfel, ea a reusit sa-si construiasca un stil propriu, incercand sa stea departe de culorile negru si gri care nu fac altceva decat sa-i decoloreze trasaturile palide si optand pentru culori puternice si pasteluri, care o avantajeaza cel mai mult. De multe ori poate fi vazuta purtand pantofi cu tocuri superbi in culori vesele, dungi de marinar, denim, bluze relaxate, camasi galben inchis, rochii albe din dantela, haine crem, piese vestimentare in culorile rosu inchis si albastru deschis purtate impreuna, pantaloni scurti crosetati, topuri din matase, pulovere supradimensionate, pantaloni evazati, tricouri largi, fuste scurte plisate, rochii vintage in culori vibrante cu maneci cu volane. Hanneli adora sa combine culorile si texturile, precum si stilul feminim cu cel masculin.

Acestea fiind zise, probabil va intrebati care sunt sursele sale de inspiratie in alegerea acestor tinute. Anticipand o astfel de intrebare, anul trecut, Hanneli a impartasit unele dintre ideile sale legate de moda cu editorii site-ului blog.polyvore.com: “inspiratia se afla pretutindeni si involuntar imi vin tot felul de idei de la oamenii pe care ii fotografiez pentru blog, din filmele vechi, saptamanile modei sau boutique-urile vintage. Imi place sa vanez piesele vintage si apoi sa le strecor printre hainele din garderoba mea”. Legat de acest subiect, ea a mai declarat pentru glamour.com si blackbookmag.com: “Daca porti hainele designerilor nu inseamna neaparat ca esti o persoana stilata. Gandeste-te ce s-ar intampla daca ai opta pentru o piesa de 4 dolari gasita pe eBay purtata cu o alta piesa de 600 de dolari. Efectul ar fi unul spectaculos”. “Unele persoane tind sa-si incarce tinuta cu cat mai multe accesorii, crezand ca astfel vor arata impecabil. Nimic mai gresit. Stilul consta in increderea in propria persoana si in capacitatea de a-ti da seama si a alege acele articole vestimentare care se potrivesc conformatiei propriului corp.”

Dupa toate acestea, nu-mi mai raman prea multe lucruri de zis. Stilul ei pare a fi unul atat de simplu si elegant iar tinutele sale par a fi perfecte, Hanneli devenind astfel, pentru multi dintre noi, un model demn de urmat. Pe final va recomand calduros sa aruncati o privire pe blogul ei, unde puteti gasi multe surse de inspiratie: http://www.hanneli.com/

 

Photo sources: hanneli.com, stylelist.com, thesartorialist.com, garancedore.fr, juliegartha.com, thewindow.barneys.com

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